From now until March 14, turn in your old worn-out denim clothing at participating Gap locations and receive 30% off a new pair of jeans!
Gap is partnering with Cotton Inc. to recycle denim donations into cotton fiber insulation ("UltraTouch Natural Cotton Fiber Insulation"), which is used to build housing in low-income communities.
According to the company website, "UltraTouch™ is composed of 85% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides exceptional thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contain an active mold/mildew inhibitor."
More information on this project can be found here.
Image from http://jenniferstuartdesign.blogspot.com/